Created for Brainly
On web and app, Brainly is a multi-product educational platform that helps over 350 million students with homework questions in 35 countries. Students put up homework questions, in any subject, and other students will collaborate and gain points by answering questions. Brainly has around 400 employees.
Brainly is based out of Poland, and I work for the US marketing team as a Senior Animation & Marketing Designer. All designs are created in accordance with Brainly's style guide PENCIL.
App Store Images
I previously designed the app store images in 2022 for Brainly's rebranding, but in 2023 I was tasked with updating the app store listing to deliver a fresh and exciting set of images that included the use of our new AI tools. Our team A/B tested multiple iterations on design and copy to come up with the final version below.
Social Media
Alongside Brainly's Content Marketing Manager, I run the design and help with the direction of all of the US Social Media, and have been responsible for our social's growing 10% quarter over quarter. I also contribute to Brainly's international markets such as Brazil, India, and Poland. Primarily, we focus on TikTok & Instagram.
Educator of the Year
Once a year at Brainly, we run the Educator of the Year campaign where teachers have the chance to win prizes and money for classroom supplies. On top of assisting with web development, we created the entire marketing campaign below which includes social, in-app messages, on-site ads, and the Educator of the Year award mailed to winners.
Email & In-App Campaigns
Using Blueshift and Mailchimp, I've created around 100 emails sent out to our userbase, as well as around 30 in-app messages through Blueshift.
Web Development
The three separate projects below highlight projects created in Figma. The first webpage is a web2app landing page marketing the launch of our new AI-powered tool Ginny.
Both following webpages were created in collaboration with our sales team. On the left, we created a "special offers" page, a way for advertisers to offer exclusive deals to Brainly users.
The webpage on the right was created as a sort of "homepage" to send prospective advertisers. For each type of ad, we included a live demo and a PDF explaining each type of ad and ad specs.
